Create a campaign that will entice more people to coach gymnastics.
The idea behind this was inspired by P&G Rio 2016 Olympics "Thank You Mom" campaign in which athletes are thanking their mothers for supporting them and for making them into people the are now. According to data gymnastics coaches fall into 3 distinct categories: Helpers, Sustainers and Careerists.
Having that in mind I figured that there is no better coach than a parent who wants best for their child. Parents are already life coaches - why not go an extra mile and help other kids too?
I used quotes most spoken by parents to their children like "I'm proud of you" or "I love to play with you" along with #beacoach to highlight the fact that parents do their job in rising kids best and they can help in fulfilling the little ones dreams by simply being there for them and teaching them gymnastics.
Tags
Graphic Design, Campaign, Marketing, Coaching
Software
Photoshop
Graphic Design, Campaign, Marketing, Coaching
Software
Photoshop
Hard Skills
Graphic Design, Research, Problem Solving, Marketing, Campaign, Mock-ups,
Presentation Design
Graphic Design, Research, Problem Solving, Marketing, Campaign, Mock-ups,
Presentation Design
Soft Skills
Creativity, Time & Project Management, Independence, Responsibility,
Communication, Presenting
Creativity, Time & Project Management, Independence, Responsibility,
Communication, Presenting
