Caledonian MacBrayne rebrand. What you expect from a transportation company is reliability, safety, punctuality. I wanted the design to reflect that. I used dark colours, high contrasts and strong fonts to underline the durability of a ship itself as well as copper to give it more friendly look. Inspired by industrial revolution.
Tags
Graphic Design, Branding, Merchandise Design, Editorial, Web Design,
Rebrand, Transport, Digital Design, Design For Print
Graphic Design, Branding, Merchandise Design, Editorial, Web Design,
Rebrand, Transport, Digital Design, Design For Print
Software
InDesign, Photoshop, Illustrator
InDesign, Photoshop, Illustrator
Hard Skills
Graphic Design, Research, Problem Solving, Branding, Merchandising, Mock-ups,
Presentation Design, Print
Graphic Design, Research, Problem Solving, Branding, Merchandising, Mock-ups,
Presentation Design, Print
Soft Skills
Creativity, Time & Project Management, Independence, Responsibility,
Communication, Presenting
Creativity, Time & Project Management, Independence, Responsibility,
Communication, Presenting
